In the CBC News report embedded up top, it’s reported that several commercial brands of orange juice were tested, and found to have significant evidence of those alleged flavor packs. Interestingly enough, whether the juice is from concentrate or otherwise has virtually no effect on the nutritional content - “not from concentrate” is really just a marketing ploy meant to push this idea that their OJ goes straight from the orchard to your glass.īack to this highly processed notion, though, which is hardly only a Tropicana thing. Therefore, “not from concentrate” obviously means that they simply never removed that excess water. Then, once the now-concentrated juice has been transported, the water is added back in before it hits the shelves. This basically allows for more efficient packaging and transportation, both of which can be extremely costly when dealing with tons and tons of OJ. It’s important to note, though, that the motion wasn’t denied because it couldn’t be proved that Tropicana orange juice is highly processed: It was denied because the plaintiff couldn’t prove that everyone involved was really mislead (and potentially harmed) by Tropicana’s claims.Īs a quick aside, “from concentrate” means that, after the juice has been squeezed, the excess water is removed.
Six years later, in 2018, a federal judge denied her class certification (where several plaintiffs come together to file a suit collectively). In 2012, shortly after the HuffPo article, a California woman actually filed a false advertising lawsuit against Tropicana, arguing that the company shouldn’t be able to market their orange juice as “not-from-concentrate” and “100-percent pure and natural” when, as she claimed, it’s actually heavily processed, colored and flavored. This is the kind of thing that you expect when you write about the food industry, of course - I myself received a similar letter from a meat industry insider in response to my analysis of ground beef. After the juice is pasteurized, these natural orange components may be added back to the orange juice for optimal flavor.” “During processing, natural components such as orange aroma, orange oil from the peel, and pulp may be separated from the orange juice. Orange juice is pasteurized to ensure food safety. Oranges are washed and the juice is extracted by squeezing the oranges. The basic principle of orange juice processing is similar to how you make orange juice at home. “By law, 100 percent orange juice is made only from oranges. In the report, Civil Eats further explained that these flavor packs aren’t listed on the label because they’re technically derived from “orange essence and oil.” In 2015, CBC News released a video that explains this process in detail (and if you have 20 minutes, their video also dives even deeper into the many secrets behind commercial OJ): Despite the multiple interpretations of a freshly squeezed orange on the market, most flavor packs have a shared source of inspiration: a Florida Valencia orange in spring.” Some companies have even been known to request a flavor pack that mimics the taste of a popular competitor, creating a ‘hall of mirrors’ of flavor packs. That’s largely due to the flavor pack Coca-Cola has chosen for it. If you’re discerning you may have noticed Minute Maid has a candy-like orange flavor. “The formulas vary to give a brand’s trademark taste.
However, removing the oxygen also removed the natural flavors from the oranges, which as they reported, meant Tropicana and other massive juice manufacturers had to add so-called flavor packs to their now-flavorless, but ever-enduring OJ: They explained that, once the juice had been squeezed, these companies proceeded to remove any lingering oxygen, which allowed the liquid to keep for up to a year without spoiling. In 2009, Civil Eats released a bleak report that detailed that less-than-natural processes adopted by Tropicana (and other big OJ corporations) to ensure that the taste of their orange juice remains consistent. However, there’s a lengthy, controversial history behind this ingredient, so let’s take it from the beginning. 1) 100% Orange Juice: Yes, there’s only one ingredient in Tropicana Pure Premium orange juice.
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